Week 1o

Extra  Credit
Natalya Balnova Public Talk:November 29th at 5pm. (take a selfie of yourself at the event and send to me to receive 10 points extra credit).
Evaluate course

Quiz on Chapter 10

In Class–Table of Contents (tabs)
Review Chapbooks.

Field trip to godwin ternbach museum about books

Homework: Create 3 different cover concepts (back and front) that uses only typography.


Week 9
Quiz on InDesign
Chapbooks–Setting up multiple page document. (5.5″ x 8.5″). Setting margins, master pages for numbering, flowing in text. (Leviathan_Chapter13) Paragraph and character style sheets.

Homework: Continue with your chapbook and create a Title-Page We will work on Table of Contents next week, but if you want a jump start here is the table-of-contents text.

Watch chapter 10

Watch Chapter 10 InDesign 2017 Essential Training. There will be a quiz next week on the tutorial

watch the video below


Week 8

Final: Critique Flash Card Packaging
What is Kerning?

Interactive game

Working in pairs play the following game:
Working solo, Typeset the word typography (Times New Roman 120 points)

If time, Placing Text

11am: Field Trip to Godwin Ternbach
Homework: Watch Chapters 1-4 and Chapter 9 InDesign 2017 Essential Training. There will be a quiz next week on the tutorial

Week 7

Return Midterm
Critique Flash Card Packaging
Paragraph–continue for ideal readability. Print on nice paper. Create a version that could be read if posted on a telephone pole.
Homework: Revise flashcard project per critique. Go to the library and look at the interior of books. Analyze the size of margins, typeface selection, page numbering, table of contents.

Week 6

Critique Flash Cards

Paragraph–continue for ideal readability. Print on nice paper. Create a version that could be read if posted on a telephone pole.

flashcardpackaging of student packaging from last semester


Homework: Create an envelope, wrapper or package for your flashcard set. You must use type as your primary communication vehicle to entice a potential shopper. The copy (text) is up to you.The packaging is not a team project.

Extra Credit available if you visit Paper Presentation.  Must submit a receipt or a selfie of self inside the store to receive credit.

Week 5
Portfolio Review Announcement

Review Homework (3 flash cards out of the set)
Review complete sets of Typeface library
Trimming Demo

x-heights again (review)


Typeset a paragraph. (review alignments, point size, number of words per line, hierarchy).


Review Typeface Classification Lecture & x-heights

In Class: Work on flashcard sets with partner (due next week–The final set will include: Blackletter, Humanist, Old Style, Transitional, Modern, Slab Serif (Egyptian), Sans Serif Geometric, Sans-serif Humanist and Sans-serif Grotesque).

Midterm review study questions

Week 4
Review Homework 

Review of Size and Measurements of Type

Pixels are the same size as points! If there are 72 points per inch, how many pixels per inch?

Lecture: classification

Using x heights to find comparable sizes of different typefaces to mix (when mixing, make distinct choices–two serifs may be too similar–try a sans serif and serif).


Trimming Demo

In Class Demo & Homework: Working in teams of 2, design a set of flash cards of typeface classification. Size: 8.5″ x 5.5″. Front should have a sample typeface and identify distinctive features. Back should have all of the information (Classification, Identifying features, actual typeface used). Design the first one in class and identify your strategy of working together. Three are due next week. The final set will include: Blackletter, Humanist, Old Style, Transitional, Modern, Slab Serif (Egyptian), Sans Serif Geometric, Sans-serif Humanist and Sans-serif Grotesque.


Finish all of your typeface library specimen sheets

College Closed Oct. 9

Study questions will be handed out next class

Week 3

Review Typeface Library (a total of 10- 5 new ones plus the 5 from last week).

Critique Homework  10 compositions by tracing letterforms.

Lecture: Anatomy

Ina Saltz on Anatomy

Homework: Watch the following chapters of Ina Saltz Foundations of Typography on

Size and Measurements of Type
Type Families: Widths, Weight and Slope
Reviewing the Terminology of Type

In Class–Scan the best Typeface composition and create a poster (11″x17″). Using a modular grid, apply the following text.

“A love of letters is the beginning of typographical wisdom. That is, the love of letters as literature and the love of letters as physical entities, having abstract beauty of their own, apart from the ideas they may express or the emotions they may evoke.” —John R. Biggs

Create 10 versions of your poster, exploring different placement of type using the grid. Save your posters as a pdf and bring to the next class. Save your InDesign file as an IDML file and bring that to class too.

5 more typeface specimens

Week 2

Review Typeface Library (5 due)

Good Typography is Invisible, Bad Typography is Everywhere  Essays need to be posted to this blog by Sept. 11 to receive  credit.

In class–Discussion of Essay & in class exercise
Typeset essay with photos (set margins in page set up, set up guides in master page, (grids, cover master pages, margins, guides, fitting, text wrap)
Lecture: introduction





Homework: Create 10 compositions by tracing letterforms. Each composition should be unique, strong, energetic and beautifully executed. Create abstract compositions–do not try and create recognizable shapes like hearts, flowers, etc.

At least 5 of the compositions should use different strategies (all the letters of the alphabet with each on from a different typeface family, all using the same letter, exploration of scale, exploration of cropping, exploration of different languages, exploration of different materials such as pencils or pens or chalk, exploration of different size canvas, minimalist approach or very busy, etc.)

Create 5 more type specimens for your Typeface Library & read Chapter 2 if you bought Mastering Typography.


Week 1

OVERVIEW of Class/Sign up for Blog

Diagnostic: Design a Postcard (7″x5″)
No images, only text
Text for postcard:
Typography 1
Fall 2017
Mondays 8:10-12 pm
Klapper Hall 107
Professor Weinstein

Diagnostic: Design a Postcard (7″x5″) Again!

Same size, use only Helvetica Neue
You may use only 2 point sizes (options are 8 pt, 12 pt, or 24 pt)
Grey scale (White, Black or Grey).

Distribute Starter kit
Adding fonts to a computer with Font Book

Lecture: 100 posters (reference


What are some of the design strategies used in the posters?

Watch Typography: Off Book
A Lesson in Typography

List of Starter Kit of Type
Adobe Caslon Pro
Adobe Garamond Pro
Adobe Jenson Pro
Avenir LT Std
Bickham Script
Bodoni Std
Centaur MT Std
DIN Next LT Pro
Fette Fraktur LT Std
Frutiger LT Std
Futura Std
Gill Sans Std
Goudy Std
Helvetica Neue LT Std
ITC Cheltenham Std
ITC Franklin Gothic Std
ITC New Baskerville Std


Read first chapter  of Mastering Type by Denise Bosler (first chapter can be read for free in preview(click look inside and scroll down to first chapter)–

Reflect on the Craig Ward Poster (in the News Section of this blog). What does the statement Good Typography is Invisible, Bad Typography is Everywhere mean? What design decisions did Craig Ward make to communicate the message? Find 5 examples of good typography and 5 examples of bad typography (posters, magazine spreads, way-finding systems, instructions, etc.–do not use logos in your examples) in the world and photograph them (do not download from the web).  Write a short essay on what constitutes good typography or bad typography and use your photographs to illustrate your points of reasoning.  Post this paragraph and the photos to the blog. Bring a word document version of the essay (saved to a flash drive) and your 10 images.

Explore your starter kit of typefaces. Create a printed reference of 5 typefaces. sample. Include one fact about the design of the typeface. Print out and place in binder or folder. Bring this to next class.

Create an account with

Watch InDesign CC 2017 Essential Training Chapter 1 Learn InDesign in 30 minutes.

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