Calendar

ARTS242Weinsteinsyllabus2017

Week 4
Review Homework 

Review of Size and Measurements of Type
https://www.lynda.com/Typography-tutorials/Size-measurements-type/106698/121856-4.html?autoplay=true

Pixels are the same size as points! If there are 72 points per inch, how many pixels per inch?

Lecture: classification

Using x heights to find comparable sizes of different typefaces to mix (when mixing, make distinct choices–two serifs may be too similar–try a sans serif and serif).

x-heights

Trimming Demo

In Class Demo & Homework: Working in teams of 2, design a set of flash cards of typeface classification. Size: 8.5″ x 5.5″. Front should have a sample typeface and identify distinctive features. Back should have all of the information (Classification, Identifying features, actual typeface used). Design the first one in class and identify your strategy of working together. Three are due next week. The final set will include: Blackletter, Humanist, Old Style, Transitional, Modern, Slab Serif (Egyptian), Sans Serif Geometric, Sans-serif Humanist and Sans-serif Grotesque.

exampleflashcard

Finish all of your typeface library specimen sheets

College Closed Oct. 9

MIDTERM OCT. 16
Study questions will be handed out next class

Week 3

Review Typeface Library (a total of 10- 5 new ones plus the 5 from last week).

Critique Homework  10 compositions by tracing letterforms.

Lecture: Anatomy

Ina Saltz on Anatomy

Homework: Watch the following chapters of Ina Saltz Foundations of Typography on Lynda.com

Size and Measurements of Type
Type Families: Widths, Weight and Slope
Reviewing the Terminology of Type

In Class–Scan the best Typeface composition and create a poster (11″x17″). Using a modular grid, apply the following text.

“A love of letters is the beginning of typographical wisdom. That is, the love of letters as literature and the love of letters as physical entities, having abstract beauty of their own, apart from the ideas they may express or the emotions they may evoke.” —John R. Biggs

Create 10 versions of your poster, exploring different placement of type using the grid. Save your posters as a pdf and bring to the next class. Save your InDesign file as an IDML file and bring that to class too.

5 more typeface specimens

Week 2

Review Typeface Library (5 due)

Good Typography is Invisible, Bad Typography is Everywhere  Essays need to be posted to this blog by Sept. 11 to receive  credit.

In class–Discussion of Essay & in class exercise
Typeset essay with photos (set margins in page set up, set up guides in master page, (grids, cover master pages, margins, guides, fitting, text wrap)
Lecture: introduction

timeline

 

 

100posterstypecompositions

Homework: Create 10 compositions by tracing letterforms. Each composition should be unique, strong, energetic and beautifully executed. Create abstract compositions–do not try and create recognizable shapes like hearts, flowers, etc.

At least 5 of the compositions should use different strategies (all the letters of the alphabet with each on from a different typeface family, all using the same letter, exploration of scale, exploration of cropping, exploration of different languages, exploration of different materials such as pencils or pens or chalk, exploration of different size canvas, minimalist approach or very busy, etc.)

Create 5 more type specimens for your Typeface Library & read Chapter 2 if you bought Mastering Typography.

 

Week 1

OVERVIEW of Class/Sign up for Blog

Diagnostic: Design a Postcard (7″x5″)
No images, only text
Text for postcard:
Typography 1
Fall 2017
Mondays 8:10-12 pm
Klapper Hall 107
Professor Weinstein

Diagnostic: Design a Postcard (7″x5″) Again!

Same size, use only Helvetica Neue
You may use only 2 point sizes (options are 8 pt, 12 pt, or 24 pt)
Grey scale (White, Black or Grey).

Distribute Starter kit
Adding fonts to a computer with Font Book

Lecture: 100 posters (reference https://www.typographicposters.com/)

100posters

What are some of the design strategies used in the posters?

Watch Typography: Off Book
A Lesson in Typography

List of Starter Kit of Type
Adobe Caslon Pro
Adobe Garamond Pro
Adobe Jenson Pro
AkzidenzGroteskBE
Avenir LT Std
Bickham Script
Bodoni Std
Centaur MT Std
DIN Next LT Pro
Fette Fraktur LT Std
Frutiger LT Std
Futura Std
Gill Sans Std
Gotham
Goudy Std
Helvetica Neue LT Std
ITC Cheltenham Std
ITC Franklin Gothic Std
ITC New Baskerville Std
Memphis
Perpetua
Rockwell

Homework:

Read first chapter  of Mastering Type by Denise Bosler (first chapter can be read for free in preview(click look inside and scroll down to first chapter)–https://www.amazon.com/dp/B007S2UGSE/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1)

Reflect on the Craig Ward Poster (in the News Section of this blog). What does the statement Good Typography is Invisible, Bad Typography is Everywhere mean? What design decisions did Craig Ward make to communicate the message? Find 5 examples of good typography and 5 examples of bad typography (posters, magazine spreads, way-finding systems, instructions, etc.–do not use logos in your examples) in the world and photograph them (do not download from the web).  Write a short essay on what constitutes good typography or bad typography and use your photographs to illustrate your points of reasoning.  Post this paragraph and the photos to the blog. Bring a word document version of the essay (saved to a flash drive) and your 10 images.

Explore your starter kit of typefaces. Create a printed reference of 5 typefaces. sample. Include one fact about the design of the typeface. Print out and place in binder or folder. Bring this to next class.

Create an account with Lynda.com. http://www.qc.cuny.edu/StudentLife/services/Pages/Lynda.aspx

Watch InDesign CC 2017 Essential Training Chapter 1 Learn InDesign in 30 minutes.

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